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Lip Makeup Trend Evolution! How to Use Tints, Lipsticks, and Lip Balms



1. A Look Back at Lip Makeup Trends

Lip makeup trends have evolved dramatically over the decades, from the defined cupid's bow of the 1920s to the fuller, more natural shapes of the mid-20th century. The '80s embraced bold colors and fuller lips, while the 2000s saw the rise of the "big lip trend." Today, we see a diverse range of styles, with lip tints, lipsticks, and lip balms playing key roles.



2. Mastering the Art of Lip Tints

Lip tints are loved for their ability to provide a natural-looking flush of color that lasts. Here’s how to use them:

  • Start by applying the tint to the middle of your bottom lip.
  • Use the applicator to fill in the color towards the edges of both your top and bottom lips. (Tatcha)
  • For a precise application, outline your lips with a lip brush before filling them in. (Maybelline)
  • Blend the edges with your finger or a brush for a natural finish. 
  • Lip tints are versatile; you can layer colors, apply as little or as much as you like, and wear them with or without lip liner. 


3. Classic and Bold: Using Lipsticks

Lipsticks offer a wide range of colors and finishes, from natural to bold. Here’s a guide to perfect lipstick application:(Maybelline India)

  • Prepare Your Lips: Start with a smooth base by exfoliating and moisturizing your lips.
  • Prime Your Lips (Optional): Apply a thin layer of foundation or concealer for even coverage and to help the lipstick last longer. 
  • Line Your Lips: Define your lip shape with a lip liner in a shade that matches your lipstick or is slightly darker. 
  • Apply Lipstick: Apply your lipstick directly from the bullet or use a lip brush for more precision. Layer the color for long-lasting intensity. 
  • Blot and Reapply: Gently blot your lips with a tissue and apply another layer of lipstick to increase its staying power. 
  • Set Your Lip Makeup (Optional): For extra longevity, you can lightly dust translucent powder over your lips to set the color. 


4. Lip Balm: More Than Just Hydration

Lip balm is essential for keeping your lips moisturized and healthy, but it can also be incorporated into your makeup routine in several ways:

  • Primer: Apply a thin layer of lip balm before lipstick to create a smooth base and help the color glide on evenly. 
  • Hydration Boost: Apply lip balm over your lipstick for added hydration and a subtle sheen.
  • Lip Scrub: Some lip balms with exfoliating properties can gently scrub away dead skin cells, leaving your lips smooth for makeup application.
  • Highlight: For a dewy look, you can even use a non-tinted lip balm as a subtle highlighter on the high points of your face. 

In Japan, which often influences and reflects K-Beauty trends, some popular lip makeup styles for 2025 include:

  • Gradient Lips: This involves applying a darker lip color to the center of the lips and blending it outwards for a natural, slightly bitten look. (Global Sources (2023 - Trend Likely Continuing))
  • Subtle Natural Shades: While bold colors have their place, there's a strong emphasis on natural-looking lip colors that enhance the wearer's complexion.
  • Hydrated and Glossy Finishes: Lip balms and glosses are favored for creating a plump and healthy appearance.


6. Conclusion

From the evolution of trends to mastering the use of lip tints, lipsticks, and lip balms, lip makeup offers endless possibilities for enhancing your natural beauty and expressing your personal style. Whether you prefer a subtle tint, a bold lipstick, or a hydrating balm, understanding the techniques and trends will help you achieve your perfect pout.


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