Catching Up with K-Beauty Makeup Trends! 2025 S/S Makeup Looks

2025 S/S K-Beauty Makeup Core Keywords
Base Makeup: Healthy Radiant Skin Expression
Eye Makeup: A Harmony of Transparency and Vibrancy
Lip Makeup: Natural Vitality and Volume
Cheek & Contouring: Natural Dimension
How to Utilize 2025 S/S Trends?
K-Beauty Trends That Highlight Your Own Beauty
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K-Beauty leads the global beauty market, constantly presenting new trends. What makeup looks will captivate us in the 2025 S/S season? Analyzing the flow of the fashion and beauty industry, 2025 S/S K-Beauty makeup is expected to evolve towards 'maximizing the skin's inherent healthy beauty while adding subtle radiance and vibrant pops of color.' Natural and lively looks that are sophisticated yet not overdone, and that highlight individual personalities, will gain attention. Let's explore and prepare for the upcoming 2025 S/S season's K-Beauty makeup trends that will further enhance your charm!

1. 2025 S/S K-Beauty Makeup Core Keywords

Let's look at the key keywords that will define K-Beauty makeup in the 2025 Spring/Summer season.

1. Skin Transparency:
Emphasizing the skin's natural clear and clean texture is key. The focus is on naturally complementing skin imperfections and revealing the skin's inherent health, rather than heavy coverage.
2. Natural Radiance:
A subtle 'inner glow' that appears to emanate from within the skin, rather than being excessive, becomes important. It imparts a dewy and healthy luminosity, creating a vibrant impression.
3. Soft Vivid:
Instead of intense vivid colors, muted or softer toned pastels and muted vivid colors will gain attention. Examples include soft coral, lavender, and mauve pink.
4. Minimalism:
The overall makeup maintains a simple and refined feel, focusing on one or two key points to create a sophisticated ambiance.
5. Personalized Beauty:
Rather than following uniform trends, it becomes crucial to highlight individual personal colors and facial features to create your most attractive, unique look.

2. Base Makeup: Healthy Radiant Skin Expression

A transparent and healthy radiant base is the most important starting point for the 2025 S/S look.

Thin & Lightweight Adhesion:
Choose foundations or cushions that adhere lightly to the skin in a single layer. A comfortable and natural skin expression, as if you've just applied skincare, is important.
Semi-Glow/Sheer Finish:
Rather than completely matte or excessively dewy, a semi-glow or sheer finish that is moist but not sticky is preferred. A subtle sheen makes the skin look healthier.
Skin Tone-up & Evening:
Instead of heavy foundation, focus on brightening and evening out skin tone using tone-up sunscreens or makeup bases that provide a natural brightening effect.
Emphasize "Inner Glow":
Minimize the use of artificial highlighters. The key is to provide sufficient moisture and nourishment during the skincare steps to create a natural radiance that appears to well up from within the skin.

3. Eye Makeup: A Harmony of Transparency and Vibrancy

Eyes are given vitality with soft colors and delicate touches on a transparent base.

Clear Eye Base:
Avoid excessive color on the eyelids. Instead, lightly refine the tone with an eye primer or skin-toned shadow to create a clean and transparent base.
Muted & Soft Vivid Colors:
Apply neutral colors (beige, brown) as a base, then use soft pastel or muted vivid colors with slightly lower saturation, such as soft pink, coral, lavender, or mint, as points.
Blended, Washed-out Pigmentation:
Instead of using many colors, choose one or two eyeshadow shades and blend them naturally, as if stained, without harsh lines.
Natural Eyeliner:
Fill in the lash line primarily or draw a very thin line to define the eyes, and finish the wing naturally without extending it excessively. Using brown or grey colored liners is also recommended.
Emphasized Eyelashes:
Curl eyelashes thoroughly with an eyelash curler and use a volumizing and lengthening mascara to emphasize each lash. Clean, long lashes make the eyes appear more open and vibrant.
Under-eye Aegyosal & Glitter:
Emphasize the under-eye "aegyosal" (pouch of skin beneath the lower eyelid) with transparent and subtle glitter or bright-colored aegyosal shadow to add vitality and dimension to the eyes. It's important not to overdo it.

4. Lip Makeup: Natural Vitality and Volume

Lips emphasize natural yet healthy color and volume.

Lively MLBB:
'My Lips But Better' (MLBB) colors that naturally blend with your lip color while adding vitality will continue to be popular. Calm tones in pink, coral, and rose shades will be prominent.
Glossy & Watery Lips:
Rather than matte lips, glossy or watery textures with a moist and transparent sheen will be trendy. They cover lip lines and add volume, making lips appear more vibrant.
Natural Gradient:
Create a gradient lip that naturally diffuses from the inner part of the lips outwards, emphasizing a pure and delicate look.
Utilizing Transparent Lip Gloss:
Applying a transparent lip gloss over any lip color can instantly add dewy volume and a glass-like radiance.

5. Cheek & Contouring: Natural Dimension

Blush and shading are applied minimally, providing natural vitality and dimension.

Cream/Liquid Blusher:
Cream or liquid blushers, which absorb naturally into the skin and express a flush that appears to come from within, are popular over powder types.
Clear Pastel/Coral/Pink Tones:
Use clear pastel, coral, or soft pink tones on the cheeks to brighten the complexion and create a vibrant, youthful impression.
Minimal Shading:
Prefer shading that creates natural shadow effects rather than overly emphasizing contours. Lightly touch areas like the jawline and hairline with a color one or two shades darker than your skin tone.
Natural Highlighting:
Apply highlighter sparingly only to areas that connect with the skin's natural radiance (e.g., C-zone, bridge of the nose) to add subtle, natural dimension.

6. How to Utilize 2025 S/S Trends?

Here's how to incorporate the upcoming season's K-Beauty makeup trends into your style.

Prioritize Skincare:
Regardless of the makeup, a healthy and hydrated skin base is essential. Elevate your skin condition to its best with thorough moisturizing skincare.
Find Your Own Tone:
Choosing colors from the trend palette that match your personal color will result in a more sophisticated and harmonious look.
Focus on Key Points:
Instead of trying to apply all trends at once, it's better to focus on one or two key areas (base, eyes, lips) as your main point. (e.g., clean skin + lively lips)
Don't Overdo It:
The essence of the 2025 S/S trend is 'naturalness.' It's important to express natural beauty with delicate touches rather than applying too much out of ambition.
Use Trends as Reference, Find Your Own Style:
While trends are a good reference, the most important thing is to highlight your own individuality and charm. Adapt the trends to suit yourself and create 'your own look.'

7. K-Beauty Trends That Highlight Your Own Beauty

Rather than blindly following trends, truly understanding your skin and personality and wisely adapting trends is the true wisdom of K-Beauty. In the upcoming season, express your beauty to the fullest with new makeup looks and start your day with confidence!

The 2025 S/S K-Beauty makeup trends prioritize 'individuality,' adding delicate colors and radiance on a healthy skin base to illuminate your charm.